Turner acquires rights to Chloe's Closet
Turner Broadcasting has acquired UK TV and licensing and merchandising rights to pre-school series Chloe’s Closet from Moonscoop.
The series is set to debut on Turner Broadcasting’s popular pre-school channel, Cartoonito, this summer.
Chloe’s Closet, produced in high-definition 2D animation by Mike Young Productions, currently airs in key territories around the world including: France - France 5 and Playhouse Disney; US - PBS Kids Sprout, Italy - Mediaset, Russia - Channel One, Germany - KI.KA.
A number of licensees are already on board including Bandai America as the global master toy licensee. Bandai is planning to roll out a series of play-sets, role-play toys, and activity and craft sets initially in the US, Spain, the UK, France, Benelux and Germany. In addition, Dragon d’Or Editions (Editis Group) has been signed up to publish a set of small story books in France, joining Sun City (apparel); TM (bags back-to-school and permanent) and Evasion Communication (character costumes). El Ocho has been appointed Spanish licensing agent.
Chloe’s Closet follows the fun-filled adventures of an imaginative little girl named Chloe who discovers magical new worlds while playing dress-up in her closet. With each new costume Chloe tries on, she is swept up in a fantastical journey with her best friend and constant companion, her security blanket named Lovely Carrot.
Gary Finnegan, UK director of programming, Turner Broadcasting says: “Chloe’s Closet is a charming animated series which fits perfectly with the Cartoonito promise to inspire, stimulate imagination and above all to entertain and have fun. A fantastic stablemate to popular shows including Fireman Sam, Strawberry Shortcake and Care Bears, we’re delighted that Chloe’s Closet is coming to Cartoonito.”
Graham Saltmarsh, UK licensing director, Turner CN Enterprises adds: “We’re excited to have picked up the UK licensing and merchandising rights for this delightful new show, as we continue to grow our pre-school portfolio. Loveable characters, fantastical themes and adventure – Chloe’s Closet has all the hallmarks for success at retail.”
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