Moshi Monsters toy range unleashed
Social online games developer Mind Candy, publisher of global kids phenomenon moshimonsters.com, has announced that the first ever Moshi Monsters toy range is now available to the UK’s leading high street retailers.
The new spring/summer range from Master toy partner Vivid includes talking monsters, soft toys, collectable figures and backpack buddies and has been listed across all major UK retailers. Planned in-store promotions are set to take place over the next few weeks and other retail initiatives are planned with major grocers in the coming months.
“It’s really exciting to see Moshi toys hit the shelves,” commented Michael Acton Smith, CEO of Mind Candy. “Vivid have produced an awesome range that really represents the fun and collectability of the characters. Retail support has been fantastic and we’re confident kids will love the toys. We look forward to seeing the reaction and to rolling out product globally later this year.”
The initial range focuses on the six key monster characters, Poppet, Katsuma, Diavlo, Zommer, Furi and Luvli as well as the highly collectable ‘Moshlings’ - pets for the pet monsters, of which there are 48. Many of the toys incorporate special codes that unlock extras within the Moshi Monsters website, providing extra value.
The initial series of toys will be followed up by an innovative range this autumn/winter with an interactive plush, playset, game and further collectables.
Social Links