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Maya the Bee buzzes into France, Latin America and South Korea

Studio 100 have announced three new licensing partnerships in France as well as expansion plans into Latin American territories and South Korea

Studio100 is working with French company, Nova Flore, to produce a ‘Maya the Bee’ gardening range for children.  The collection, which features easy to grow seeds, was very well received at the recent trade show, La Journée des Collections and has already secured interest from major garden centres.

Maya is flying into the health and beauty market with four delicious new products from Belgian Cosmetic Brand which will be available from September 2013.  The Maya the Bee beauty range will include shower/bath gel, shampoo, foam bath and hand soap.

In November 2013 Maya the Bee jelly candy will launch to the French market.  Lutti is working with Studio100 to target children of all ages, with a main focus on kids aged three to six.

Christine  Blériot Licensing & Marketing Director France at Studio100 commented: “These new licensing deals further strengthen the already popular Maya brand in France.  We look forward to seeing these exciting new products on-shelf across France, so even more people can enjoy interacting with Maya the Bee.”

Further news from Studio 100,  is the leading global family entertainment company's expansion into the emerging and dynamic markets in Latin America and South Korea. Both regions offer Studio 100 huge potential to capture new audiences with its portfolio of successful children’s animation brands – including Maya the Bee. 
 
The new 3D CGI animated series of Maya the Bee is set to air on leading children’s network Disney Junior from Q3 2013 across all Latin American territories – including Brazil – paving the way for the launch of a broad licensing programm

Maya the Bee has also been on air on South Korean broadcast network EBS – a leading public broadcaster which supplements school education and promotes lifelong learning, since 25th February, in the prime pre and post school 07.30 and 15.45 slots each weekday. 
 
To build on the broadcast roll-out, both regions are now the focus of major licensing agreements that will propel Maya into prime positions across retail outlets.

With licensees in place including IMC for toys, Arkochim for healthcare and Benetton for classic Maya apparel, Studio100 has already begun to make its mark in this burgeoning marketplace.

Now looking to branch out on a bigger scale, Studio100 has partnered with Kopa Grupo de Licencias, which has been appointed as the representative licensing agent in Belize, Panama, Costa Rica, Honduras, Guatemala, Nicaragua, El Salvador, Puerto Rico, Columbia, Venezuela, Ecuador, Peru and Chile.

Carlos Carvajal, Licensing Director at Kopa Grupo de Licencias, comments: “Maya is a cultural phenomenon in Latin America – fondly remembered and loved ever since the classic animated series was first broadcast in the Seventies. Now Maya the Bee’s new adventures, produced by Studio100, will capture the hearts and minds of children across the continent. With its beautiful animation and storylines, it is a property which has the approval of parents and grandparents who remember the original content. We are thrilled to have been chosen to introduce Maya to a whole new generation.”

Studio 100’s hot licensing property Maya is also gaining traction in the South Korean market, with a brand new licensing agent on board to drive forward a comprehensive licensing programme – in direct response to how well the Maya the Bee 3D animated television series has been received.

In South Korea, representative agent Joon International has harnessed the dynamism in the market and has already brought seven new licensees to Maya’s hive. Joining the stable of South Korean licensees are: Winnie Connie, with a range of summer items; Zeus, with toys and games; I-Zone, with a sound book, tent and storage box; Atex, with healthcare lines; Besor, with footwear; Vision Toys, with a play mat and bath cup; and KPL Corp, with socks and tights. The products will be available at retail between Spring and Back To School 2013. 

In addition, Zeus and I-Zone will be supporting the launch of their product lines with dedicated TV advertising which is expected to air soon.

Marie-Laure Marchand, International Licensing Director at Studio100, comments: “We warmly welcome our new licensees into the Studio100 fold and look forward to seeing their enthusiasm for Maya translate to further success in the dynamic and vibrant Latin American and South Korean markets.”

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