Arthur Christmas grabs Toys "R" Us retail programme
Sony
Pictures Animation and Aardman Studios’ are celebrating the release of
Arthur Christmas with an exclusive retail programme with Toys "R” Us
The movie will be celebrated with an Arthur Christmas merchandise
feature shop which began on November 9. In conjunction with this
partnership, the Sony Pictures publicity team will be putting on “The 12
days of Arthur Christmas”, during which radio stations across the
country will be giving away Schwinn and Mongoose bikes provided by Toys
”R” Us.
The Bridge Direct is filling the shelves with figurines, plush, and
reindeer slippers, Santa’s Best has made an array of Christmas ornaments
and stockings, and Cardinal Industries has created memory games and
puzzles.
Sterling Publishing created storybooks, novelisations, sticker books,
and e-books that will be sold at Toys "R” Us and at other retailers
around the globe.
Other products that can be found all around the world include an Arthur
Christmas mobile game from Spin Up Games and a “Making of” pictorial
book by Newmarket Press. The film releases on Nov. 23rd in North
America.
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