Christmas is still No.1!
Swapit and LIMA UK Reveal Halloween Survey Results, with Scary Findings
It’s official Christmas is better than Halloween, according to a recent Halloween Survey of under 19’s conducted by Swapit and LIMA UK
Despite its popularity, with over 81.4% of kids surveyed really liking Halloween, Christmas still ranks number one with 67.1% of respondents choosing Christmas above Halloween as their most liked celebration.
The Halloween Survey was conducted by Swapit, the UK’s leading online trading and swapping community for young people, and The International Licensing Industry Merchandisers’ Association (LIMA) UK, to gauge under 19’s perception of Halloween in the UK.
Approximately 1,282 young people aged less than 19 years from across the UK took part in the survey.
Key findings include:
· 38.1% plan to go trick or treating, and 31.3% may go trick or treating. Only 30.7% did not plan to go trick or treating.
· 58.3% of kids want to receive sweets and chocolate as their Halloween treat, with only 30.3% choosing money as their wished for treat.
· Unsurprisingly only 11 respondents wanted to receive fruit in their trick or treat basket.
· 66.6% of under 19’s surveyed will go trick or treating with friends, with just 6.5% planning to go alone.
· Mums outrank Dads in accompanying parents with 18.2% choosing to take Mum trick or treating and just 10.2% choosing Dad.
· 45.6% believe in ghosts.
David Gregory, Research Manager at Swapit says: “These findings provide us with a snapshot of how under-19’s in the UK view and rate Halloween. Traditionally Halloween is seen as a US celebration where it is whole heartedly embraced. Halloween in the UK still continues to grow in popularity and is clearly liked by under-19’s, but only 11.9% chose it as their preferred celebration with Christmas quite clearly ranking number one.
“From our survey, young people indicated that their favourite Halloween characters were Dracula, Frankenstein, vampires, werewolves, zombies and witches, showing that traditional characters such as Dracula are still popular. However the impact of films such as Twilight is clear by the prevalence of vampires and werewolves as costumes of choice.”
Despite tough economic times Halloween is proving to be a massive business opportunity for UK retailers and manufacturers alike, with 42.2% of survey respondents spending up to £10 on a costume for Halloween this year, and a further 13.2% spending over £20.
Kelvyn Gardner, Managing Director of LIMA UK adds: “Whether you are a fan of Halloween or not, the business implications of this celebration cannot be ignored. The UK alone spends approximately £235 million on Halloween and licensed products featuring ‘friendly monster’ brands like Scooby Doo, Moshi Monsters, and Doctor Who make up a significant chunk of the business of Halloween.”
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