IMG and Chupa Chups lick the competition
IMG Worldwide has been appointed exclusive licensing agent for Chupa Chups, the famous lollipop brand
Global licensing powerhouse IMG will now represent the brand in Germany, Austria, Switzerland, the Benelux and Scandinavian countries, as well as in Australia and New Zealand.
“We feel that IMG is the right partner to continue the expansion of our licensing program in these markets. They have a perfect understanding of our brand values and heritage and the know-how to apply iconic brands to products that consumers want to own.” says Christine Cool, Senior Brand Manager of Chupa Chups’ Licensing Division.
“Our international team is really excited about extending the Chupa Chups brand which is synonymous with a fun, dynamic and colourful lifestyle. The brand has a powerful ‘palette’ of graphic assets that grows each year through new style guides, offering licensees an array of contemporary, retro and seasonal opportunities. Chupa Chups is without doubt a true original, deftly characterised by Dali’s iconic ‘daisy’ logo,” says Bruno Maglione, IMG EVP and Global Managing Director of IMG Worldwide Licensing.
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