Digital makeover for eOne brands
Entertainment One Family has given its core brands a digital makeover with an all-new web site and a dedicated Facebook page for Peppa Pig
Official Facebook pages and online stores have also launched for Ben & Holly’s Little Kingdom and Humf and Twitter accounts for all three brands are coming soon!
Official site
www.peppapig.com boasts original interactive content that has been an immediate hit with kids and parents with traffic to the site since increasing by 66% since it relaunched on 4th November 2011. It includes ‘Peppa Me’ a feature that allows children to customise one of their favourite Peppa Pig characters and create a personalised avatar. Once registered on the site, parents and children can log on and use their avatar to play games across the site with Peppa and her friends. Registered users will also receive unique promotional offers, applications, newsletters, competitions and brand updates.
Additionally, free online advent calendars for Peppa Pig and Ben & Holly’s Little Kingdom will be available on the official web sites from 1st December 2011. All digital projects have been managed by London agency Bionic Communications.
Andrew Carley, Head of Global Licensing, Entertainment One says: “The internet is an integral part of the every day lives of parents and children and we have recognised that our brands need to develop robust digital strategies to reach families online. Mums in particular are adopting new technologies such as smart phones and social media to make their lives easier whether that means staying in touch with family and friends, research, online shopping and finding discounts and of course keeping children entertained and engaged.”
Carley continues, “The new Peppa Pig web site and social media channels for our three core brands is the first step in an on-going strategy to strengthen the presence of our brands online and to create online destinations that entertain children, keep parents abreast of all the latest brand developments whilst also serving as an effective marketing tool for our key licensees.”
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