Downton Abbey set foot in the past
Past Times will be stocking merchandise from the hit tv show
CPLG has announced details of a new DTR agreement with Past Times that will see a host of Downton Abbey-branded products hitting the shelves in time for Christmas.
Downton Abbey has been one of the biggest TV success stories of recent years, with the first season recording the highest viewing figures for any new series on UK television since 2007, averaging a huge 11.7 million. The eagerly anticipated second season has recently finished its run and will be followed by a Christmas special, whilst a third series is already in development.
With ninety shops across the UK and Ireland, and a dedication to all things vintage, Past Times represents the perfect retail partner for Downton Abbey. The new range will launch with a line of notebooks and notecards, cushions and mugs.
“We are very pleased to have signed this new deal with Past Times,” says Steve Manners, Executive Vice President & Director of Entertainment at CPLG, “the range of products features stunning designs and fits in perfectly with the prestige and class of the brand. The second series has proven to be hugely successful and with the Christmas special still to come we expect demand to be extremely high when the products launch later this year.”
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