Everything's Rosie goes wall to wall!
Everything’s Rosie is set to appear on bedroom walls across the UK after V&S Entertainment Ltd signed a deal with leading poster company GB eye
The new agreement will see GB eye produce a fantastic array of bright, colourful and fun posters featuring Rosie and her friends from the hit CBeebies series, with the first designs set to hit shops across the country in January 2012.
This new agreement adds to a very strong licensing programme for the brand, with over 25 licensees already on board. These include Vivid Toy Group, Egmont, NBC Universal, Blues Clothing, Brand International Group, Roy Lowe & Sons, TDP Aykroyds, VMC Accessories, Vogue International, Worlds Apart, Zap and Zeon; categories include toys, DVDs, footwear, board games and puzzles, apparel, bedding, lunchware, bags and publishing.
“GB is delighted to have secured this licence,” says Max Arguile, Licensing Manager at GB eye. “Pre-school is phenomenally crowded and high–risk, so any such property has to really stand out to get signed in that category. Everything’s Rosie looks certain to be a smash hit for GB in outlets such as Toys R Us, Asda and The Range.”
Julie Quirke, Director of Licensing at V&S Entertainment, adds: “We are thrilled to be working with a sector leader such as GB eye. With such a rich bank of imagery, Everything’s Rosie is a perfect fit for posters and we look forward to developing a wide range of designs to bring the colour and vitality of the show into children’s homes.”
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