In Phase and Hallmark partner up
In Phase International will produce electrical baby products under the Forever Friends licence
Hallmark and In Phase International have signed to the Forever Friends licence to produce a range of baby electrical products, such as baby mobiles, monitors and projectors.
In Phase International has been a major distributor of Premium branded items for over 20 years. An in-depth understanding of Category Management, effective and innovative merchandising, sales training, great packaging and ‘winning’ brands have all ensured that their products do well at retail.
Gary Digva, Director at In Phase International, says: “We made an astute move to work with Hallmark on Forever Friends, the brand is a growing success and this has been present in all our meetings with major retailers and other licensee holders. We are looking forward to launching a serious range of baby products that will complement any home and offer the quality that In Phase International is recognised for.”
Julie Michell, Licensing Manager at Hallmark, comments: “We are thrilled that In Phase International has taken on the license, and they join a whole host of new partners who will be producing fantastic new products during the brand’s 25th Anniversary next year.”
Social Links