Prima Toys signs South African deal for ZhuZhu Pets
Lisle International Licensing is delighted to announce the appointment
of Prima Toys as the master toy licensee for ZhuZhu Pets® in South
Africa
The deal, arranged by Lisle’s South African sub-licensing agent,
Character Licensing & Marketing (CLM), will see various new ZhuZhu
Pets® categories for fans in the territory.
Based in Cape Town, Prima
Toys is the leading toy and game distributor in Southern Africa; already
representing many world famous brands and properties. The new ZhuZhu
Pets® agreement will see them add to their portfolio with merchandise
from various categories including publishing, plush, mini collectibles
and Arts & Crafts
Speaking of the deal,
Francesca Lisle commented: “Prima Toys has over 42 years experience and
is a dominant player in the region. This status will be invaluable for
the growing the ZhuZhu Pets® licensing programme in South Africa and we
are delighted to have them on board and look forward to working with
them through the team at CLM.”
Further commenting, Ian
Morris, Prima Toys’ CEO said: “Our aim is to remain at the forefront of
the toy industry by sourcing cutting edge brands and products for our
consumers, while employing innovative marketing strategies to compliment
and support our world class brands. ZhuZhu Pets® is just the type of
property that we like to invest in and it will make a perfect addition
to our portfolio.”
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