Noddy drives out his new App
Noddy heads into the mobile space thanks to partnership between Chorion, Avanquest Software and France Televisions Distribution
The three companies have joined together to publish a Noddy-themed app for the iPhone, iPad and
Android-powered smartphones and tablets that will be available in
English, French, Italian, Spanish and Portuguese.
Avanquest previously developed the preschool video game Noddy in Toyland for the Nintendo DS, and the brand currently holds the number-one license for preschool video games in France.
The 60-year old publishing character has sold more than 250 million
books and garnered more than 200 licensees. France Televisions says the
extension of the preschool TV series into the mobile space falls in line
with its ongoing interactive strategy.
The App supports a successful line of pre-school toys currently distributed by Bandai within the UK.
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