Sexy scents are set for Europe
HBO’s Sex And The City series launches new fragrance collections
Sex and the City has inspired a line of signature eau de perfumes
created by Givaudan under a licensing agreement between HBO and JTG
Trading Company who will manufacture and distribute the collection
worldwide.
The sassy style of Carrie Bradshaw, the confidence of Miranda Hobbes, the sensuality of Samantha Jones, and the classic style of Charlotte York are now contained in two new fragrances “Sex and City” and “Sex and the City by Night,” as well as “Sex and the City” Body Collections sets, which will begin debuting in Europe this month.
The new fragrances were developed by three of Givaudan’s top perfumers: Adriana Medina, well known for her creations for Gwen Stefani and Ed Hardy; Rodrigo Flores-Roux, who has created scents for Tommy Hilfiger, Hugo Boss and Estée Lauder; and Claude Dir, the fragrance creator behind Bobbi Brown and Tommy Hilfiger colognes.
“The Sex and the City series continues to resonate with women worldwide,” comments James Costos, vice president, Global Licensing & Retail at HBO. “The appeal of the four main characters, who are as unique, complex and trendy as any woman aspires to be, symbolize the show’s eternal allure. We’re extremely pleased to partner with Givaudan - the global leader in the fragrance industry. Their elite perfumers have developed fragrances that capture the essence of Sex and the City and JTG Trading Company has the expertise to execute our vision and deliver this collection around the world.
“Givaudan is excited about creating these signature fragrances that capture the global appeal of the beloved television series Sex and the City. This iconic show inspires viewers and fans with its lifestyle of trendy styles and chic, confident women,” says Cosimo Policastro, executive vice president, Fine Fragrance at Givaudan. “This inspiration provided our perfumers with the starting points to create two sexy, sophisticated and timeless designs that are sure to be embraced as true fragrance classics.”
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