Tetley tea break out a new biscuit
Tetley’s licensing programme continues with the launch of Gaffer’s biscuits
Continuing their programme to leverage the appeal of the Tetley tea folk
with a range of licensed products, a new range of Gaffer’s biscuits is
to hit the market in November which will be distributed initially
through Nisa stores.
Appropriately Gaffer shaped, Gaffer’s Biscuits come in three flavours of Choc Chip, Golden Crunch and Ginger. Sold in packs of 6 the biscuits will be available for a promotional price of £1.00 until December 4, after which they will have a recommended selling price of £1.49.
The biscuits will be produced under licence by Yorkshire bakery Grandma Wilds. “These are great tasting biscuits which are perfect for dunking,” says Anand Gandesha, Marketing Manager for Tetley. “Tea is a top three top up item in convenience stores so it makes sense to have this range of biscuits available there to partner a good cup of Tetley tea.”
Brand consultancy Golden Goose who has an exclusive 3 year licensing deal to represent the Tetley Tea Folk within Licensing in the UK has been responsible for brokering the deal.
The launch of Gaffer’s Biscuits will be supported by a comprehensive marketing planincluding highly visible in store point of sale.
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