Warner Bros. extends deal with Mattel
Warner Bros. Consumer Products extends agreement with DC Comics master toy licensee Mattel
The new multi-year agreement allows Mattel to continue as master toy
licensee for the complete universe of DC Comics characters.
Under the terms of this strategic alliance, Mattel is granted
unprecedented access to the complete breadth and scope of the DC Comics
vault of characters, which includes more than a thousand world-famous DC
Comics Super Heroes and DC Comics Super Villains, such as Superman,
Batman, Green Lantern, Wonder Woman and The Joker . Further, the
agreement includes popular characters such as The Flash, Aquaman,
Shazam!, Green Arrow and Hawkman.
“We have developed an incredibly successful partnership with Mattel and
we are very excited about taking the relationship to new levels,” said
Brad Globe, President, Warner Bros. Consumer Products. “Warner Bros.
and DC Entertainment have an unrivaled slate of content support across
all key platforms essential to our global consumer products business
which is anchored by our alliance with Mattel.”
“The DC Comics Super Heroes enjoy a worldwide fan base that keeps the
demand high for consistently imaginative new product,” said Karen
McTier, Executive Vice President, Domestic Licensing and Worldwide
Marketing at Warner Bros. Consumer Products. “The extension of the
Mattel agreement ensures that these fans will continue to be amazed by
our DC Comics Super Hero offerings for many years to come.”
As part of the ongoing relationship, Mattel is set to develop toy lines
for two of Warner Bros.’ most highly anticipated theatrical releases: on
July 20, 2012, The Dark Knight Rises, and on June 14, 2013, Man of
Steel.
Future television-based collaborations include Warner Bros. Animation’s
upcoming television series, Green Lantern: The Animated Series, along
with their ongoing product support for Young Justice, also from Warner
Bros. Animation. Both animated series are exclusive to Cartoon Network
and will be the tentpole programming for “DC Nation,” the new
multi-platform, branded block of original programming and exclusive
content, featuring DC Comics’ library of legendary character properties,
which will debut in 2012.
A special Green Lantern: The Animated Series
hour-long movie event airs Friday, November 11 at 7 p.m. on Cartoon
Network. In addition to the rights to existing DC Comics characters,
animation and motion pictures, the extension includes Mattel’s rights to
produce toys based on future DC Comics films and animation projects
that are developed and produced during the term of the agreement.
"Mattel has been a longtime, valuable partner to the DC Comics creative
team,” stated Diane Nelson, President of DC Entertainment. “We look
forward to working with Mattel and the Warner Bros. Consumer Products
team to bring new DC Comics Super Hero toys to life for our fans around
the world.”
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