Apps are where it's at for HIT
Hit Entertainment launch brand new apps for popular pre-school
New Apps will be available for Bob the Builder and Fireman Sam, announce Hit Entertainment today
Thomas & Friends will expand on its App portfolio with two new releases, including ‘Day of the Diesels’, a story inspired app which follows on the heels of the DVD’s global release, and a ‘Thomas & Friends: Engine Activities’ game app. In addition, HIT plans to launch brand new CGI-look websites for Bob the Builder and new property Mike the Knight which will offer fans a unique and immersive online experience through interactive games, video and content.
Commenting on this breadth of new digital offerings, Natasha Fishman, Senior Vice President, Global Brand Management & Digital Media at HIT Entertainment says: “HIT is dedicated to ensuring its preschool brands are fully represented across consumer touchpoints. We are thrilled to be expanding our Digital portfolio with Bob the Builder, Fireman Sam and Mike the Knight as well as enhancing our Thomas & Friends offering. These exciting new apps and websites serve to further enrich and extend the overall brand experience we deliver to our audiences”.
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