Aquascutum gears up for heavy weather
Luxury brand to develop new line of brollies
British brand Aquascutum and licensing agency Beanstalk announce that Aqueodesign, a leading Italian umbrella manufacturer, has been appointed to develop an exclusive line of umbrellas under the Aquascutum trademark.
Working closely with the Aquascutum design team, Aqueodesign will develop a range of umbrellas for launch in Europe, North America and the Middle East in March 2012.
Belinda Earl, Group Chief Executive, comments, “The launch of a contemporary umbrella collection for Aquascutum perfectly complements the brand’s luxury British lifestyle offer, as we continue to develop and expand the Aquascutum
business, both in the UK and internationally.”
Ciarán Coyle, Beanstalk’s Managing Director, International said, “Aqueodesign is one of Europe’s most well respected umbrella manufacturers and has a solid history in developing umbrellas for international brands and retailers. It is this experience, coupled with a sound understanding of Aquascutum’s unique heritage and innovative design that makes this the ideal partnership.”
“We are delighted to announce our collaboration with Aquascutum, one of the world’s most respected and internationally admired luxury brands,” said Roberto Fiegl CEO of Aqueodesign.
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