Babies R Us says Hello Kitty
A brand new collection of Hello Kitty products
aimed at the baby and infant market makes its debut today with an
all store launch at Babies R Us nationwide featuring an exclusive design
and ‘Hello Kitty, Hello Baby’ branding
Initially launching with nursery bedding and room accessories by
Suncrest Trading, clothing by Casa Chicos for newborns to young girls up
to 3 years, baby changing bags by Conair and melamine feeding items by
Euromark, the range will expand into car seats by Custom Accessories and
push chairs and highchairs by Kooltrade in early 2012.
Other partners in the Hello Kitty baby and infant licensing programme
include Ladybird who are publishing a range of books for 0-3 year olds
and Worlds Apart who are on board for soft play items including a
sensory baby gym, with further partners to be announced soon.
Libby Grand, Brand Director Fluid World, said “We are really pleased to
be working with Babies R Us on the launch of the first full cross
category Hello Kitty baby and infant range in the UK. The designs are
bright and bold and the range is both practical as well as highly
giftable. Hello Kitty really is a brand for all ages and this will have
real appeal to new mums who have grown up with the brand“
Diane Lee, Divisional Director of Merchandise for Babies R Us, added “We
are so excited to be the first in the market with this exclusive,
contemporary take on the world’s favourite character. All those women
who grew up with Hello Kitty in their childhood can now welcome their
own families into the world of Hello Kitty Hello Baby.”
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