Discover Science
Discovery Communications, Inc. has announced a licensing agreement for its Discovery Kids brand with Citiwell International Inc.
Citiwell International Inc. is an innovative manufacturer of high quality, educational and science adventure products that will create an array of science adventure products.
The Discovery Kids-branded collection will feature telescopes, spotting scopes, microscopes, binoculars, weather stations, metal detectors, amplified listeners, planetarium projector and toy night vision goggles for kids.
Product lines will be available at retailers throughout the United States and Canada, beginning 2012. The lines will also be showcased during the Fall Toy Preview at the Dallas Market Center (booth #3824).
“We hope this collection will encourage kids to use their imagination, explore and play outside, which are all core values of the Discovery Kids brand,” says Elizabeth Bakacs, Vice President, Discovery Kids Licensing. “Citiwell International is a leader in optics and science-based products and they have created a fantastic collection for kids and their families to enjoy together.”
“We are proud to be associated with the widely recognized and respected Discovery Kids brand and we look forward to presenting consumers with a truly exciting range of fun and imaginative exploration toys,” said David Rosenberg, Citiwell International’s Chief Executive Officer. “Childrens’ interests in nature, science and exploration need to be nurtured and developed with exciting, innovative, up-to-date and rewarding toys.”
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