eOne stays Icefresh
Entertainment One has announced that it has signed a deal with Icefresh Foods Ltd for Peppa Pig shaped ice cream lollies
Launching at retail from March 2012, the Peppa Pig shaped ice cream lolly is set to be the choice treat of Peppa Pig fans as the UK’s number one pre-school brand makes its debut in chiller cabinets and ice-cream vans next Spring.
Hannah Mungo, Head of UK Licensing, Entertainment One UK says: “Consumer demand for Peppa Pig ice cream is huge and we’ve spent a long time seeking a partner that we believe can fully recognise the commercial potential of the brand in this category. Icefresh Foods is an award winning British company with over 30 years experience of working in the frozen foods sector. They have clearly demonstrated ideas and an ambition for the Peppa Pig brand that reflect our own and we’ll work together to ensure that the product triumphs at UK retail when it launches next year.”
Philip Webster, Managing Director, Icefresh Foods Ltd, comments: “We are delighted to be partnering with Entertainment One and will be working closely to produce a product that is right for the retailers in terms of price point and offering. The Peppa Pig brand has mass appeal and we believe this tasty ice cream treat will be a winner with the UK retailers and consumers alike."
Icefresh Foods Ltd are the latest addition to eOne’s stellar line-up of FMCG licensees for the Peppa Pig brand which now includes Heinz, Yoplait, Frank Roberts, Victoria Foods, Finsbury Foods and Kinnerton.
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