Hallmark hits Leeds
Hallmark Cards will unveil its brand new store concept in the epicentre of Leeds this week
The store, set in entrance to The Core shopping centre on Lands Lane,
will open at 9am on Friday 28th October. Strengthening the brand’s
network of over 275 stores, the flagship destination will also reveal
Hallmark’s new brand positioning which helps customers celebrate
everyday life as a special occasion.
The fresh and welcoming store design, showcases Hallmark’s exclusive collection of innovative cards and gifts designed to bring people together, the store represents a brand new approach for Hallmark, furthering its position as a market leader in understanding relationships.
Bob Harper, Head of the Hallmark Store Network commented: “For over 100 years we’ve helped bring families together during key seasons and celebrations with greetings products that really hit home.
“As we move forward it’s imperative that we continue to do this, but it is also essential that we provide people with products that reflect their modern day to day relationships. That’s why, following extensive consumer research, we are launching our ‘life is a special occasion’ brand proposition along with innovative card and gift lines which enable customers to treat themselves and their loved ones throughout the year.
“It’s not just about celebrating life’s big occasions but the little ones too and these magical moments are exactly what we’re aiming to celebrate with our new store and innovative ranges.”
This new presence will allow the brand to showcase its wealth of card designs, including the exciting new Vintage collection from designer Wayne Hemmingway and the much-loved Bellissima range.
The store will also stock Hallmark’s brand new gift collection which will include everything from scarfs and jewellery to recordable storybooks and the award winning Story Buddies; an interactive range of toys, exclusive to Hallmark Cards, which promise to make story times magical.
Continues Bob Harper: “This is a very exciting time for Hallmark Cards. Not only are we broadening our offering with exciting new products, but with our new look store, we hope to engage with more consumers than ever before.
“With its fresh and modern look, the Leeds flagship store is the perfect environment for showcasing our new lines. And, as our company is established here in Yorkshire, there’s no better place for us to be launching our new store.”
The opening closely follows the launch of Hallmark’s new look website, www.hallmark.co.uk, which now also offers gifts for the very first time.
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