Henson and Tomy team up
The Jim Henson Company appoints Tomy International
The Jim Henson Company has appointed TOMY International (formerly
RC2/Learning Curve Brands) as the master toy licensee in the U.S. for
its PAJANIMALS brand and characters.
The announcement was made today by Melissa Segal, Senior Vice President
of Global Consumer Products for The Jim Henson Company, and Peter
Henseler, President of TOMY International.
Under the terms of the multi-year agreement, TOMY International will
develop an assortment of innovative and comforting toys and juvenile
products for the U.S. market. Among the PAJANIMALS’ products and
merchandise to be developed are plush, nighttime projectors, monitors,
nightlights, nap mats, and playmats for an anticipated delivery date of
spring, 2013.
“We were very impressed with TOMY International’s strategy for
PAJANIMALS and their understanding of the marketplace and believe that
the company shares our vision and commitment for bringing these
characters to young children and their parents as both entertainment and
developmental tools,” said Segal.
"We look forward to our continued partnership with The Jim Henson
Company on PAJANIMALS and plan to provide appropriate parenting and play
solutions that address everyday learning experiences for parents and
their children,” added Henseler.
Social Links