VTech extends Hello Kitty licence deal
VTech has announced that it has renewed its licensing deal with Sanrio for the popular Hello Kitty licence
The number one brand in Infant and pre-school (NPD YTD July 2011), has
successfully extended the VTech Baby and Hello Kitty partnership in
Electronic Learning Toys for the next two years.
The new deal will extend the offering into re-school Electronic Learning
for 2012, where we will see some exciting new lines for Hello Kitty
across VTech’s cutting edge platforms such as InnoTab, MobiGo and
Storio.
Matthew Shaw, VTech Product Manager, says: “ VTech is so pleased to have
renewed the deal and excited about the development into Pre-school
Electronic Learning Hello Kitty with VTech. The product I am most
looking forward to see in the range is the new Hello Kitty software for
InnoTab, there will be some really cute creativity activities and games
and also an e-book to keep children entertained on VTech’s newest multi
media tablet.”
Stefano Mastropietro, Sanrio EMEA Vice President, adds: “We are glad to
extend the collaboration with VTech and to broaden the offer of
products that are always innovative and produced on very high quality
standards. Sanrio and VTech is becoming a well established partnership
with a long term vision.”
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