Wallace and Gromit to become Best of British!
Wallace and Gromit secure new partners through Best of British campaign
Aardman Rights has secured a host of new licensing deals for the classic property Wallace & Gromit.
Aardman recently launched a new style guide for the brand, emphasising the ‘Best of British’ qualities of this evergreen property, to coincide with next year’s Diamond Jubilee and London Olympics. The new style guide includes a contemporary take on nostalgic themes, with a fresh colour palette and iconic British imagery ready for all the 2012 celebrations and events.
Several new and existing licensees have come on board for bespoke ‘Best of British’ product, with Danilo for calendars, ECP for a range of home wares, Swan for a W&G ;Best of British’ toaster, toasted sandwich maker and kettle and Huntley & Palmer for biscuits and confectionary. Rainbow Designs are also developing a giftware range including plush, mugs, slippers and key-rings.
Rob Goodchild, UK Licensing Manager, says, “There’s always been a real sense of British pride with Wallace & Gromit, and with two such significant British events occurring next year, the Queen’s Diamond Jubilee and the London Olympics 2012, it was an obvious step for us to create a tailored style guide to maximize on such a unique opportunity. The response has been brilliant and we’re pleased to have already inspired so many new great lines from partners.”
Aardman Rights will be presenting the Wallace & Gromit ‘Best of British’ style guide to potential partners at Brand Licensing in October.
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