Where's Wally? Everywhere it seems!

Classic Media announces the launch of an international licensing programme for the much-loved brand

Classic Media announces deals for Where's Wally, spanning international territories including Australia, Japan and Western Europe. This expansion builds on the global traction in publishing (Walker Books) with more than 50+ million books sold worldwide, and gaming (Ludia) with more than 4.6+ million Apps for iPhone and iPad sold to date.

“This iconic search and find brand is a proven hit in publishing and gaming globally, and is building a strong presence at retail in the UK, and we are excited to build on this momentum as we begin our international consumer products roll-out,” says Nicole Blake, EVP, Global Marketing & Consumer Products, Classic Media. “From Sydney to Tokyo to Paris to Copenhagen—Where’s Wally? fans all over the globe will be joining the search!”

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