New Abbey Road game with golden ticket to ride
As part of Abbey Road Studios' 80th anniversary in November, a brand
new music game is being launched with the golden
opportunity to visit the studios
The game is a mix of music trivia, missing song lyrics and guessing the
song or artist, plus features photographs and limited edition graphics and game pieces.
Players start the game on the iconic Abbey Road Studios zebra crossing, taking it in turns to roll the die and enter the studios. Upon entering the studios players make their way through the iconic Studios One, Two and Three and chillout rooms, answering questions and collecting pieces of an 80th anniversary album token as they go. The winner is the first person to complete their album and make it back to the zebra crossing.
Michael Gottlieb Head of Licensing and Music Merchandising DCD Publishing said: “Music-related games saw an increase of in sales last year to over £100m at retail and so the launch of the Abbey Road Studios Music Trivia Game with the largest retailer in the UK is great timing. DCD Publishing are very proud to have brokered this innovative deal.”
The launch of the game includes extra special golden tickets hidden in five packs which will enable five lucky winners the opportunity for a once-in-a-lifetime guided visit through Abbey Road Studios. The Studios, which are not normally open to the public, have been the site of some of the most famous recordings in history including seminal works from artists including The Beatles, Pink Floyd, Kate Bush, Radiohead and Oasis, as well as scores to movies such as the Star Wars, Lord of the Rings and Harry Potter series’.
Abbey Road Studios Music Trivia game is the result of a truly collaborative approach between Imagination Games, Abbey Road Studios, EMI Music Publishing, DCD Publishing and Tesco. It is available exclusively from Tesco Direct online and in selected Tesco stores in the UK now. The golden ticket competition is now open, terms and conditions apply.
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