Big Balloon snap-up Sam and Bob
HIT Entertainment has announced the appointment of Big Balloon as Australian toy licensee for popular pre-school brands Fireman Sam and Bob the Builder
As part of the agreement Big Balloon will distribute the highly successful and award winning Character Options range of Fireman Sam and new Bob the Builder products locally.
The Fireman Sam Character Options toy range has already enjoyed huge success in the UK with its Deluxe Fire Station play-set chosen as a 2010 Dream Toy as well as 'Pre-school Toy of the Year'.
The new Fireman Sam toy range will include play-sets, vehicles and figurines and is launching into TRU stores this week followed by Big W in October.
Tom Punch, Managing Director at Haven Licensing, said: “We are delighted to sign this licensing agreement with Big Balloon. The new toy range has been extremely successful in the UK and overseas markets and we are confident Big Balloon’s strong retail relationships will extend the brands reach into new channels and provide a strong platform for growth. The timing is perfect, we have the new CG animated Fireman Series currently airing daily on ABC for Kids and DVD sales have grown 71.4% further demonstrating Sam's growing popularity in Australia."
The new Bob the Builder toy range will be available from the 1st January 2012.
Social Links