Electrolux sign with Artisan

US and Canada markets will see new licensed high quality products

Electrolux Global Brand Licensing and Artisan Manufacturing have partnered to bring a range of high quality licensed products to market under the brand Frigidaire.

“Frigidaire has been a very strong brand for decades, in the cold product category such as refrigeration. Artisan Manufacturing has the right mindset and products to expand Frigidaire further into the kitchen area,” says
Matthew Young, Head of Electrolux Global Brand Licensing.

“We are very proud to have the opportunity to expand such a well known brand as Frigidaire, and we see the business opportunity to be quick-to-market with an already established brand,” says Scott Ramsay, Vice President New Business Development at Artisan Manufacturing.

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