Estee Lauder lands Marni licence

Estee Lauder has landed an exclusive worldwide licence with Italian Fashion House Marni.

“Marni adds to our overall strategy by building on our European fragrance business in the high-end segment. Marni is a luxury brand with a loyal cult-like following that appeals globally to a sophisticated, trend-conscious customer.” says Veronique Gabai-Pinsky, Global Brand President, Aramis and Designer Fragrances.

“We are delighted to be working with the Estée Lauder Companies, a world leader in fragrance, cosmetics and skin care, to expand our business,” says Marni CEO Gianni Castiglioni. “They are one of the best when it comes to creating and marketing fragrances. We look forward to collaborating with them and to expressing Marni in a new creative platform.”

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