Head of Moshi TV Announced
Ex-Kabillion exec Brad Schultz has been appointed the Head of Moshi
TV - the new online TV platform set to appeal to Moshi's 50m registered
users worldwide
Based out of a newly formed LA office, Schultz will be responsible for
overseeing and driving forward the company's all-new online TV division.
The platform, which was announced at Kidscreen earlier this year, will
host a combination of video content including animated Moshi shorts,
safely moderated user-generated content and programming from third party
producers. Moshi TV will incorporate a social layer via which kids can
comment, rate and recommend shows to their network of friends. The
revenue model is yet to be defined but it's likely to be a mix of both
free content and pay-to-view premium content. The platform is set to
have an online presence by late 2011.
Brad Schultz, Head of Moshi TV - Mind Candy, commented: "I'm thrilled to
be on board with such an exciting project. You Tube revolutionised the
online video space, now it's time to bring that innovation to the kids'
space. Our vision is to change the face of children's content
production. We want to be the go-to destination for safe, fun video
entertainment for under 13's."
Schultz brings a wealth of experience to the role having led digital
content for MoonScoop's kids' content platform Kabillion for the last
four years. Prior to this Schultz also worked within Moonscoop on the
launch of several new shows including Hero:108, Rob Dyrdek’s Wild
Grinders and Chloe's Closet alongside all the major kids' TV networks.
Schultz has a particularly natural flair for kids' content having grown
up in the animation industry with his father Bill Schulz, a successful
TV producer.
Michael Acton Smith, CEO - Mind Candy, said: "We're delighted to have
Brad heading up this immensely exciting area of the business. We share
the same vision, and with his experience and skill set, he's definitely
the right man to get Moshi TV off the ground."
Schultz will be out at MIPCOMJr/MIPCOM in Cannes next week talking to
both producers that are interested in working on Moshi content and also
third party producers looking for a network to air their content.
"We're looking to work with content producers to help launch cool new
brands. We'll also produce all sorts of Moshi content that will further
deepen the story behind the characters and the brand," he says, 'we have
loads of ideas up our sleeves".
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