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Monster fun for E-Max

E-max has signed a deal with Mind Candy that will see the Spanish based company launch Moshi Monsters Clay Buddies

Clay Buddies is a new arts and crafts inspired pocket money collectable that combines Moshi Monsters characters with creative play.

Available at UK retail from 10th October 2011, kids will have the opportunity to create their favourite Moshi Monster characters out of colourful plasticine and to attach the cardboard body parts to complete the figurine.  
Kids can upload images and videos of their models on the new website www.myclaybuddies.com

Anna Sanfeliu, Sales and Marketing Manager at E-max comments: "We are absolutely thrilled to announce that Moshi Monster’s will be the first licensed brand partner for Clay Buddies. E-max and Mind Candy are committed to helping children to develop and learn through creative play and Moshi Monster’s Clay Buddies is a neat product that encapsulates these brand values.”

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