Nickelodeon and Activision team up!
Nikelodeon and Activision will partner in a series of co-branded live events promoted on-air and digitally
The events will offer families the chance to try Skylanders Spyro's Adventure Game - a world-first!
Imke Heinrich, Marketing Manager, Activision Publishing Europe, says, “We are very excited to be combining Nickelodeon’s fun nature and strength as a family brand with the magic of Skylanders Spyro’s Adventure, to debut a
bespoke interactive tour of Europe. We believe this will be the ideal platform to connect with fans across Europe, giving them the opportunity to be amongst the first in the world to play the Skylanders Spyro’s Adventure
game and enjoy fun-filled activities in a fully immersive environment.”
Antonio Canto, Senior Vice President, Viacom Brand Solutions International, says: “Nickelodeon is a powerful brand which engages with kids and families on a global scale. Our expertise and knowledge of our audience and markets
allow us to provide the ultimate multi-platform marketing campaign to launch Activision’s new product.
This is the first bespoke on the ground marketing tour for both Nickelodeon and Activision – taking the new product to 7 countries over 10 events across Europe. It truly represents our innovative and creative 360 approach to campaigns.”
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