Paul Frank to open its first store in China
The iconic Paul Frank lifestyle brand is stretching across to Asia with
the opening of its first flagship store in China this month
Saban Brands opened the doors to its flagship Paul Frank store
in the Joy City Mall in Xidan, Beijing on September 9, 2011. The grand
opening included a fashion show and musical celebration for customers
with Shanghai Romma and Saban Brands executives as well as local
dignitaries in attendance.
Saban Brands is working in partnership with Shanghai Romma, a subsidiary
of the Jun Yao Corporation; the companies plan to launch at least 60
additional Paul Frank Stores throughout China over the next five
years. To date, Saban Brands has established Paul FrankStores throughout
Asia, in Thailand, Taiwan, Singapore and Malaysia.
Senior Vice President of Saban Brands, Kirk Bloomgarden said: “Asia is
one of the fastest growing markets for the Paul Frank brand, with strong
demand for products across all categories, and with an increasing brand
awareness in China, there is tremendous opportunity in the retail
marketplace there,” states Bloomgarden. “We are thrilled to launch our
first dedicated store in China, and look forward to executing a
five-year growth plan that will deliver the Paul Frank experience across
the country.”
The Paul Frank brand continues to expand on a global scale with new
licensing partners, new product categories, and new content initiatives,
including the mobile game app, Paul Frank’s Magic Balloon, as well as a
first foray into broadcast television with a new Christmas television
special for the family featuring Julius and other beloved characters
from the Paul Frank brand.
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