Raise a glass to Mattel
US division of Mattel signs food and beverage licences
Less than one year after signing a deal to represent strategic
marketing, Allied Integrated Marketing has secured Mattel USA huge deals
with market leaders in the food and beverage industry.
They will be partnering with such brands as Arby's, STOUFFER'S, Tyson
Foods and MaMa Rosa's. "Our strategy was to secure promotional programs
to ensure an ongoing, year-round marketplace presence for Mattel Games
through mass media, on-pack, retail, print, radio and social media
efforts," says Erin Corbett, Senior Vice President, Strategic Marketing
& Branded Entertainment, Allied Integrated Marketing "These
alliances speak volumes about how Mattel's family of best-selling brands
is truly a fit with consumers of all ages and interests.
We look forward to announcing additional promotional programs for Mattel
Games with leading national brands in the very near future, as well as
product placement deals," Erin Corbett she adds.
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