Unicef call on Government to ban advertising to kids
Pressure on toy companies to stop advertising
Research conducted by Ipsos MORI commissioned by Unicef UK found
that children in the UK feel “trapped” in a materialistic culture and do
not spend enough time with their families.
The research suggests that parents buy toys, gadgets and branded
clothing because they feel guilty for not being able to spend time with
them. In addition to this, claims the study, is the pressure from
society - and advertising - to own material things.
Unicef UK director David Bull says: "They (the government) need to make
sure parents earn enough to spend fewer hours in work and more time with
their children, protect children’s play facilities from spending cuts
and consider reforming the laws controlling advertising to children.”
Advertising Association spokesperson Ian Barber says the call for an ad
ban was was based on “weak” evidence. Unicef surveyed 250 kids in three
counties. “Two Government reports and evidence from parents say the same
thing: we need supportive, proportionate regulation and responsible
business to help kids learn about the commercial world as they grow up.”
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