Volkswagen chose IMG for Global Licensing

It announces its exclusive global consumer product and brand agency for the internationally renowned automobile brand

The deal covers all Volkswagen's licensing for the global Volkswagen Licensing Programme for Merchandise Products.

"We are very pleased to select IMG as our partner. Their outstanding reputation and global experience fit our requirements perfectly and we are confident that they will represent our interests extremely well," says Birgit Weigel, Director of Volkswagen Lifestyle and Licence management.

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