Warner Bros. ties up Primark deal
Warner Bros. Consumer Products UK has signed a major Direct-To-Retail agreement with Primark
The deal is multi-territory, multi-property, and multi-category which grants Primark the licence to produce apparel ranges featuring a broad range of Warner owned entertainment brands including Looney Tunes, DC Comics (Superman, Batman, and Wonderwoman), Scooby Doo, The Flintstones, and Tom & Jerry.
The DTR includes all product areas that will be available in up to 221 Primark stores across Europe including Primark’s 153 UK stores with further distribution in Ireland, Spain, Portugal, Germany, Netherlands and Belgium.
Paul Bufton, General Manager, Warner Bros. Consumer Products UK commented: “To-date we’ve seen great presence for our brands in Primark, and this is an exciting extension of our successful partnership. Primark is committed to producing quality, on-trend apparel that embraces the core values of our brands. The retailer is a dominant force on the high street and it welcomes millions of customers into its stores every day, the potential to drive sales and consumer awareness for our brands is incredible.”
Paul Marchant, Chief Executive, Primark added: "This is a very exciting opportunity for Primark to work directly with Warner Bros. This agreement will allow us to offer Primark customers a combination of great fashion and design, showcasing Warner Bros brands, at amazing Primark prices."
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